Writing.
What gets built, how it works, and the parts that went wrong. Case studies and plain guides on design, automation and AI.
Building a council dog park that runs itself
Booking, payment, gate access. Fully automated, end to end. Here's what was built for Holyhead Town Council and what happened three weeks after launch when the system was tested by a hardware failure it wasn't warned about.
Building a booking system for a solo beauty professional that runs while she sleeps
A solo beauty professional was losing bookings to back-and-forth. A system now handles the conversation, the calendar, and the confirmation. Here's how.
One agent, two channels, built for Anglesey Adventures
One AI agent trained on everything about the business. It handles the website chat and the email inbox. Same knowledge base. No duplication. Here's how it works.
Do you need an AI chatbot for your business? A plain-English guide
The honest answer to whether an AI chatbot is worth it for your business: when it makes sense, when it doesn't, and what a good one actually looks like in practice.
How much time does a small business spend on admin? (And what to do about it)
The average small business owner loses 13 hours a week to tasks that could run themselves. Here's where that time actually goes, what automation covers, and the hidden cost most owners don't see until it's too late.
What you're actually paying for when you commission a website
Most small business websites exist to tick a box. Here's what separates a site that works from a brochure with a URL.
